Corporate goal: to offer delicious and healthy food to consumers
Corporate conception: Faithfulness, Responsibility, Ardor, and Win-win
Faithfulness: Be faithful to colleagues, customers, and partners.
Responsibility: The corporate is responsible for society; the corporate is responsible for employees; the employees are responsible for the corporate.
Ardor: Having ardor for consumers, customers, products, and enterprise
Win-win: win-win between the corporate and consumers, win-win between the corporate and partners, win-win between the corporate and employees, win-win between the corporate and the whole society
Corporate values: Closely connecting its own business with the social responsibility and the weal and woe of people to maximize the economic value and social value of the corporate.